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SUN STARVED BRITS TO RISK HEALTH THIS SUMMER

Posted by The powder room
The powder room
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on Tuesday, 09 July 2013
Around 4.9 million people in the UK (10 per cent) are likely to risk scorching themselves in strong sun in an attempt to get a tan this summer, a survey by Cancer Research UK and NIVEA SUN has revealed.

People are so desperate for some sunshine that 44 per cent of those planning to travel abroad this summer say a good reason for leaving the country is to spend time somewhere sunny after the dismal weather in the UK. A third of those travelling abroad (31 per cent) said getting a tan was one of the reasons. And regardless of where they spend their summer, around 7.2 million people (14 per cent) say they are more determined to try to get tanned because of the bad weather in the UK over the last year.

The YouGov survey, which asked more than 4,100 UK adults (aged 18+) about their holiday plans and sun habits, was commissioned by Cancer Research UK and NIVEA SUN to highlight the importance of enjoying the sun safely.

The research showed that although 87 per cent of people are aware that too much sun exposure is the main cause of skin cancer, some still aren’t taking the necessary precautions to avoid sunburn and enjoy the sun safely.

Only 65 per cent plan to use sunscreen of at least factor 15 this summer and only 36 per cent say they always spend some time in the shade when they are abroad and in strong sun.

The number of people being diagnosed with skin cancer has risen dramatically since the 1970s, and malignant melanoma is now the 5th most common cancer in the UK (2010).

Yinka Ebo, Cancer Research UK senior health information officer, said: “We know it’s been tough getting through the long winter, especially when last summer was such a wash out. But it’s still important to avoid getting sunburnt when it finally makes an appearance. We all need some sun to make vitamin D for healthy bones, but overexposure to the sun’s rays can cause sunburn, which is a sign that the DNA in your skin cells has been damaged. Not only can this cause premature ageing and wrinkles it increases the risk of skin cancer.

“That’s why we’ve teamed up with NIVEA SUN to encourage people to enjoy the sun safely this summer. Whether home or abroad, when the sun is strong, it’s important to use a combination of shade, clothing and at least SPF 15 sunscreen to protect yourself and your family.”

For sun safety information from Cancer Research UK visit www.sunsmart.org.uk

Sizzling in the sun

Posted by The powder room
The powder room
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on Thursday, 23 May 2013
A new survey from has revealed that a worrying 57% of Brits are wearing out of date sunscreen A further 56% admit they don’t apply sunscreen frequently enough, exposing themselves to life-threatening sun damage.

Every year, over 100,000 people in the UK are diagnosed with skin cancer and over 2,500 of those people lose their life as a result . Sun exposure is the main preventable cause of skin cancer.

Some 60% of people in the UK polled by supermarket Asda stated they find sun protection products overpriced. A quarter (26%) of those surveyed use old sunscreen, purchased over two years ago, which offers a fraction of the intended sun protection compared to when originally bought. And a shocking 9% of Brits admitted they never apply sun protection, exposing themselves to dangerous UV rays and putting themselves at high risk of developing skin cancer.

Asda supermarket has now launched a brand new campaign, ‘Don’t Get Burnt’, which will raise awareness of the importance of sun protection, the health risks associated with UV radiation from the sun and also challenge the Government to drive down the price of sun protection products.

British Skin Foundation spokesperson, Hermione Lawson added; “By the end of this summer, around 1,250 people in the UK will die from skin cancer. We support Asda’s ‘Don’t Get Burnt’ campaign to highlight the serious health risks posed from sun damage. What people often don’t realise is that skin cancer is largely a preventable disease, and along with clothing and shade, high factor sunscreen can help protect the skin from the harmful effects of the sun.”

Words by Katy Pearson


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