Mum About Town

Emma is a freelance writer, lifestyle blogger and online marketer. When she’s not writing, she gets down with her Smalls, bigs-it-up with Him and swans around London reporting for her blog.

Insta-love NOT Insta-hate

Posted by Mum About Town
Mum About Town
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on Wednesday, 09 April 2014
I know I’m meant to hate Instagram. All those #perfect lives documented in each #perfect square. But I just can’t. Instead I. Love. It. The social picture-sharing website makes me laugh and admire in equal measure as it rolls out varying degrees of smugness, clever captions and artistic prowess. I suppose, for me, it’s like delving behind the scenes on a glossy magazine shoot or jumping into a food photographer’s kitchen… really, honestly not quite as offensive as many are making out.

So I’m here today to defend my sepia-tinted friend to those insta-haters:

1. You say you hate selfies. Well, my response would be to look at the extending arm needed to snap and you’ll start to find them pretty amusing.
2. You say it gives you food envy. But does it inspire you to cook something? Or even give you a sneak preview of what your long-anticipated dinner at Chiltern Firehouse might look like?
3. You say perfect children are nauseating. I say it’s a moment in time, relax.
4. You say they over-share. But their constant need to update doesn’t need to be connected to your constant need to observe. Control your insta-urge!
5. You say it makes you GREEN-EYED. Don’t be ridiculous. Their lives through 70s rose-tinted glasses, cropped to perfection and edited till bliss aren’t real.

My last piece of insta-advice is to choose carefully who you follow, enjoy the real artists out there and relish a pretty nosy insight into curiously documented lives. I certainly do.

You can read more musings from Emma at
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