The Powder Room

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Average UK Women’s Bathroom Beauty Products Worth Nearly £2,000

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on Tuesday, 14 May 2013
A new survey has revealed the contents of the average British woman’s bathroom beauty cabinet is worth an incredible £1,964.30 - but only £327 worth of them are used regularly.

Online beauty retailer's poll revealed that most women owned 65 beauty products which would cost on average £30.22 per product. But the vast majority of these beauty products would be rarely used – with less than a 1/6 being used daily. 

Most women said they would use only 11 favourite products every day, and admitted that over a fifth of beauty products they had bought had never been opened and would just sit in the cupboard collecting dust – (amounting to over £200 worth of wasted products.) But they kept most of the products just in case they were needed for special occasions.

Now Spring is here finally and most women will be clearing out the bathroom cabinet, and are set to find at least 14 unopened products sat at the back of the cupboard collecting dust. Beauty Editor Emma Leslie said: "It’s that time of year when women are going to go through their cabinets looking to clear out the products they don't use anymore – it’s amazing that over 1 in 5 products bought never even get opened.

"Most consumers admitted that more than once a month they would buy a beauty product that they didn’t need when out on a shopping trip, just because they felt they had to buy something.

"This waste of money is much less likely with online shopping when women consider their purchase much more and can’t be pressurized into buying by pushy salespeople."

Nearly 14 times a year (13.7) women admitted buying beauty products they didn’t need in shops, as opposed to only 8 unwanted products a year online. But there are several women for whom shopping for beauty products is clearly their obsession. Over 1 in 8 women (17.6%) had beauty products worth in excess of £3,000 in the bathroom cupboard, and nearly one in five women (19.2%) had managed to stock-pile over 130 different beauty products in their cabinets. At the extreme end of the scale nearly 3% of women (2.9%) had over £5,000 worth of cosmetics all stored away in their bathroom cabinet. The survey also found that most women would clear out their cabinet once a year 65% but nearly one in eight admitted they only do it when they move house, and a quarter of women kept products in their cupboard that were up to three years old.

Words by Katy Pearson

Two Thirds of Britons use Gadgets in the Bath

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on Tuesday, 30 April 2013
New research from an online bathroom retailer has revealed that two thirds of Britons use technological gadgets whilst in the bath, despite the risks of water damage.

And 1 in 10 admitted to having damaged electronic goods by dropping them in the bath water accidently.

The study, conducted by, polled 1,241 adults from around the UK as part of ongoing research into bathroom habits. The study asked, ‘Do you ever use technological equipment whilst in the bath tub?’ to which 67% said ‘yes’.

The survey then looked at the gadgets most commonly used in the bath.

The top 5, as revealed by the poll, was:

1. Smartphone- 71%
2. eReader - 54%
3. Tablet - 47%
4. iPod - 42%
5. Handheld games consoles - 31%
(respondents could select more than one answer if they used more than one gadget in the bath)

The most common bathtub activities involving gadgets, were:

1. Keeping up to date with social media - 57%
2. Speaking on the phone - 52%
3. Texting - 49%
4. Reading novels - 46%
5. Listening to music - 41%
6. Playing games - 38%
7. Watching videos - 33%
8. Keeping up to date with current affairs - 32%
9. Emailing - 29%
10. Skype/Facetime - 12%

Some 38% of people claimed they ‘became bored’ if they didn’t use gadgets in the bath, while 44% said that they spent longer in the bath due to using gadgets whilst having a soak, with 20 minutes being the average additional time spent in the tub for those using gadgets, compared to those that didn’t.

Words by Katy Pearson

British Women Choose Weight Loss Over Pay Rise

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on Tuesday, 30 April 2013
More than a third of British women would rather lose weight than have a pay rise, says a new survey.

With summer holidays fast approaching it seems shedding pounds is more important than saving them for 35% of working women in the UK.

The poll by travel website asked British women if they would rather lose a stone in preparation for the beach or gain £1,000 on their annual salary. Despite the recession only 65% opted for the pay rise with the remainder saying they’d happily forgo the salary hike for the chance to possess the perfect bikini body like Kelly Brook’s.

And almost one in ten, eight per cent, said they would happily give up £1,000 of salary if it meant they were assured of losing a stone effortlessly.

Words by Katy Pearson

Fire Brigade issues ‘beauty blaze’ warning

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on Thursday, 18 April 2013
London Fire Brigade today issued a warning about ‘beauty blazes’, following a large house fire believed to have been caused by a hairdryer in Harrow this week.

New figures from the Brigade show that there is a ‘beauty blaze’ every fortnight in the capital, caused by items like hairdryers, straighteners, tongs, vanity mirrors, and bathroom candles.

Beauty blazes

Tom George, Acting Deputy Head of Community Safety at London Fire Brigade, said: "Firefighters in London attend at least one of these ‘beauty blazes’ every fortnight. Whether it’s candles used during a bath or straighteners used in the morning, people need to make sure they include fire safety in their beauty routines.

"Many of the straighteners available today can reach temperatures of over 200 degrees celsius, which is hotter than the oil in a deep fat fryer, so it’s vital that people take care.

"Candles are popular in the bathroom, but if they’re not placed on a heat proof surface, they can melt through your bath or toilet. This is especially important with tea lights, which get very hot on the bottom."

The fire in Harrow this week caused severe damage to the first floor of a terraced house. The blaze is believed to have been caused by a hairdryer which was left on a bed. It heated up the bedding which then caught fire, and quickly spread to the rest of the room. The fire comes just days after the Brigade published a photo of some burnt straighteners on its Facebook page, which went viral and has now been seen by 4.3 million people.

The facts

The LFB says 165 fires in the last five years have been caused by beauty habits. The most prolific cause of these ‘beauty blazes’ is candles used in the bathroom, which cause around two fires a week in London. Hairdryers, curling tongs, and hair straighteners have caused 17 fires in the last five years and shaving mirrors – which are angled to magnify people’s faces – were responsible for 33 fires. When in direct sunlight, the mirrors can magnify the sun’s rays, which can concentrate heat and ignite fabric (such as curtains and carpets) nearby. There was also once incident where a can of hairspray was left too near a candle, which caused it to heat up and explode.

Words by Katy Pearson

A Quarter Of Men Would Like Their Partner To Undergo Cosmetic Surgery

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on Wednesday, 17 April 2013
New research has revealed that 24% of men would like their partner to have cosmetic surgery in order to improve their looks.

When asked what surgical enhancement would most improve their partner’s looks Liposuction came top of the boys' wish list with 57%, followed by breast enlargement, 49%, and dental surgery, 42%.

And of the 1,248 men polled by, some 12% would tell their partner they thought cosmetic surgery would improve their looks.

Words by Katy Pearson

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