Young Ladies About Town

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Royal Milliner Vivien Sheriff launches Hat Academy - just in time for the racing season!

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Young Ladies About Town
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on Friday, 11 May 2012

Stephen Jones said: “If a woman wears a hat…she always has the door held open for her."

So when I learnt that Peter Jones was to hold an exclusive evening with milliner to the royals, Vivien Sheriff, to mark the opening of their new Hat Academy, I grabbed my hat and set off to their Sloane Square department store.

Vivien Sheriff started making a business out of hats 7 years ago and since then her business has gone from strength to strength. In fact, Vivien made more pieces for the Royal wedding last year than any other milliner and made the hat Kate Middleton wore for her first royal engagement; a service of dedication for a new RNLI lifeboat in Anglesey.


With a clientele of A-list celebrities and royals, Vivien is very much the go to lady if you need a beautiful hat. And with the races upon us, Vivien tells her top tips when it comes to choosing the perfect hat:

  • Avoid colour clashing. Choose a hat in an accent colour or a matching shade, making sure it works with your whole outfit.
  • New rules at Royal Ascot for 2012 require all ladies to wear a headpiece. If you are in the Royal Enclosure your headwear must have a base of at least 4” or 10cm across.
  • Wear your hat proudly on the top of your head and for the ultimate sophisticated look angle slightly over the right eyebrow.

As well as the races, with summer (supposedly) on its way, Vivien’s tip for the wedding season is Ostrich feathers. They look stunning with their gentle curve and have that vintage essence.

Unfortunately Vivien won’t be on hand at the Peter Jones store all the time, but you can book an appointment at the Hat Academy where fashion experts will be on hand to give you all the advice you need.

To book a complimentary ‘Hat Academy’ appointment, please contact Peter Jones on 020 7730 3434.

By Melonie Clarke

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