by Annette Kellow

When I was told I would be spending the morning relaxing in luxury Morv pyjamas, trying a new facial from 111 Skin whilst sampling breakfast at The Traflagar Hotel St James, my excitement scale was definitely on the higher level.

After all, the newly refurbished Trafalgar St James with its elegant suites and sumptuous furnishings has had excellent online reviews whilst I am a huge fan of anything to do with skincare, fashion and general pampering!

Stepping into the spacious suite I was introduced to the uber glamorous Morvarid Sahafi, the designer and founder of Morv London.

Her new silk satin pyjamas line is a luxury collection available in eight different prints and designs. All styles come with a detachable hood that doubles as an eye mask. Morv got the idea when she was travelling a lot and found the elastic on eye masks often tight and digging in. She also wanted to sleep in comfort whilst keeping the look chic too.

I opted for a pair of polka dot pyjamas which as soon as trying on felt like pure silk on my skin. This teamed with some freshly made fruit granola and relaxing on the king size bed I was in near heaven!


All of Morv's designs are made to spread awareness in society, often featuring female empowerment icons such as Joan of Arc and the Suffragettes.

She also uses natural based dyes, ecologically smart fabrics and 5% of her annual profits go to a chosen charity. Not only that but her designs are simply put works of art, her attention to detail and craftsmanship is second to none and her collection is curated with a woman's life in mind.

As well as her elegant pyjamas I also got to see a selection of her dresses. These featured a Harlequin party dress, burgundy velvet pieces as well as a sequinned jacket, perfect for the festive season.

But it didn't stop there! Next I was treated to a Lightfinity Express facial by Alice Jenkins from Harley Streets 111 Skin clinic. It involved a serum infused mask smoothed onto my skin followed by a frame which pulses LED lights to rejuvenate and freshen. This heats up slightly, working into the skin whilst I kept the serum on all day to protect even further.

111 skin also has its own range of products which is developed for sensitive skin, their most well known one called the 'Dramatic Healing Serum.'

All of this in such a wonderfully located hotel, the Trafalgar St James. I could quite see myself reclining on the bed all day in comfortable pyjamas sampling more of the hotels delicacies but alas it was time to leave.

As the famous quote says, 'Luxury must be comfortable, otherwise it is not luxury.' And Morv London is a wonderful combination of the two.