The Powder Room

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Average Woman Only Uses Quarter of her £450 Beauty Collection

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on Wednesday, 30 October 2013
New research by a hair and beauty retailer in the UK has revealed that the average British woman has a beauty collection worth £450; including makeup, cosmetics, creams and fragrances.

But the average woman only uses around a quarter of her collection (that's £110 worth.) polled 1,872 women from the UK, aged 18 and over, and asked them questions about the cosmetics they currently had in their possession. The study was part of ongoing research into the hair and beauty habits and preferences of British females.

Perfume was revealed to be the average lady's most expensive beauty item (followed by foundation, and then mascara.) While some  52% admitted that they have products in their beauty collection that were past their use-by dates.

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