The Powder Room

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Average UK Women’s Bathroom Beauty Products Worth Nearly £2,000

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on Tuesday, 14 May 2013
A new survey has revealed the contents of the average British woman’s bathroom beauty cabinet is worth an incredible £1,964.30 - but only £327 worth of them are used regularly.

Online beauty retailer Escentual.com's poll revealed that most women owned 65 beauty products which would cost on average £30.22 per product. But the vast majority of these beauty products would be rarely used – with less than a 1/6 being used daily. 

Most women said they would use only 11 favourite products every day, and admitted that over a fifth of beauty products they had bought had never been opened and would just sit in the cupboard collecting dust – (amounting to over £200 worth of wasted products.) But they kept most of the products just in case they were needed for special occasions.

Now Spring is here finally and most women will be clearing out the bathroom cabinet, and are set to find at least 14 unopened products sat at the back of the cupboard collecting dust.

Escentual.com Beauty Editor Emma Leslie said: "It’s that time of year when women are going to go through their cabinets looking to clear out the products they don't use anymore – it’s amazing that over 1 in 5 products bought never even get opened.

"Most consumers admitted that more than once a month they would buy a beauty product that they didn’t need when out on a shopping trip, just because they felt they had to buy something.

"This waste of money is much less likely with online shopping when women consider their purchase much more and can’t be pressurized into buying by pushy salespeople."

Nearly 14 times a year (13.7) women admitted buying beauty products they didn’t need in shops, as opposed to only 8 unwanted products a year online. But there are several women for whom shopping for beauty products is clearly their obsession. Over 1 in 8 women (17.6%) had beauty products worth in excess of £3,000 in the bathroom cupboard, and nearly one in five women (19.2%) had managed to stock-pile over 130 different beauty products in their cabinets. At the extreme end of the scale nearly 3% of women (2.9%) had over £5,000 worth of cosmetics all stored away in their bathroom cabinet. The survey also found that most women would clear out their cabinet once a year 65% but nearly one in eight admitted they only do it when they move house, and a quarter of women kept products in their cupboard that were up to three years old.

Words by Katy Pearson
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